German super-chain Aldi have promised a free shuttle bus running to and from its stores to every Irish university campus, to entice students to shop there.

The retail giant hopes to roll out the scheme, which was first piloted with the Institute of Technology Sligo last year, by the end of 2015.

“[We] see students as an important demographic and to that end it decided to look at helping them with their weekly shop by putting on a bus service that brings them to and from their nearest store,” an Aldi spokesperson told the Sunday Times.

The company have recently launched the service in UCD, and it is also in use at Trinity, Limerick and DCU and will be rolled out at Dundalk Institute of Technology by the end of this week.