Shake It Off or Shake It Up? Taylor Swift and the Music Industry
Few artists have ever achieved the status (or should I say Reputation) currently held by Taylor Swift. Her success is, quite simply, difficult to describe, but this is me trying.…
COVID-19 Will See Marketers Become Data Analysts
COVID-19 has seen a remarkable change in the way we live our lives. Many of us don’t commute any more but work at home. There are more risks associated with…
Euros, Olympics, & All-Ireland – The Best Opportunities for Summer 2016
Sports sponsorship gives brands the exposure and positivity that very few properties within the Irish market can achieve. Research from the recent Rugby World Cup 2015 has shown that 90%…