Paving the Way for the Modern Gambling Industry
Leveraging the loyalty margins of a customer is one of the most difficult marketing tasks. However it can also be a significant source of competitive advantage over a competitor if…
No Analytics? Welcome to the HiPPO
In essence, when done correctly data analysis can allow vast amounts of information to be compressed into manageable and tangible pieces of real-world knowledge. By such definition, it is easy…
Superbowl or Super-business?
The dust has finally begun to settle on the behemoth that is the NFL season, and once again the seasoned veteran Peyton Manning stands atop the pile triumphant as he…
Capital Punishment – Taxing Matters
Ireland’s tough inheritance tax regime is a contentious topic – taxing the passing of wealth which has been accumulated by individuals for a second time, as income earned is subject…
Another Downturn? Growth Falters and Risk Returns
Financial markets have had a worrying opening to 2016. The causes, so far, have been rapidly falling commodity prices, fears over China’s growth and its “up and down” exchange rate…
What’s It Oil About?
Much discussion and column inches have been devoted to the recent slump in oil prices without much clarity being offered to the three most important questions: why the price is…
EU Take Aggressive Stance on Corporate Tax
This week the EU have issued a clampdown on aggressive corporate tax planning by announcing a suite of measures to prevent multinational companies from reducing their tax bills. The European…
God save the…Economy?
In the EU Commission’s Winter Economic Forecast it states that Ireland’s economy will grow at the fastest rate in Europe with a predicted GDP growth of 4.5 per cent in…
Euros, Olympics, & All-Ireland – The Best Opportunities for Summer 2016
Sports sponsorship gives brands the exposure and positivity that very few properties within the Irish market can achieve. Research from the recent Rugby World Cup 2015 has shown that 90%…
Sqaure Rebound Reaffirms Confidence in Tech
Square is a mobile payments company founded by Twitter CEO Jack Dorsey six years ago. The San Francisco company is known for its recognisable small white card readers that plug…
Sproose-Up!
Sproose is a relatively young company that offers an on-demand laundry service. Users can schedule a pick up and return time online, with Sproose collecting, cleaning and returning clothes within…
The Burrito Boom and the Rise of the Fast Casual Diner
With upwards of 20 burrito bars now open in Dublin and with the Mexican inspired dish now spreading across the nation. The change in consumer preference towards quality unprocessed food…