Red. The colour associated with danger, dominance, desire, and now Autumn/Winter 2023. This season marks the end of Barbie-era, those in fashion are no longer thinking pink and have moved away from the beige tones of ‘quiet luxury’ in favour of a bolder look. In its many shades of scarlet, crimson, and maroon, red has made the biggest impact on runways this season. Incorporating this arresting colour into your wardrobe will ensure that you stay on trend this semester.
Red is arguably the most striking of colours and provokes many different emotional responses. Its ability to instantly grab attention is why it is used to signal impending danger through stop signs as well as theoretical danger through phrases like ‘in the red’ and ‘red flag’. Similarly, the phrase ‘seeing red’ implies intense rage as red is also associated with anger and hatred. However, the colour is best known to represent passion, love and desire.
Studies have shown that red, in its various shades, can increase a person’s heart rate and respiratory rate. This is echoed in Pazda’s ‘Red Dress Effect’ study from 2012 which found that people who wear red appear more attractive and desirable. Now, here at the College Tribune we believe in dressing for yourself…but it is nice to be admired and who can argue with science?
The new colour trend was introduced during fashion month as red dominated the catwalks of New York, London, Paris, and Milan. Prominent designers including Bottega Venetta, Stella McCartney, Alexander McQueen and Prada all showcased scarlet red runway looks. Closer to home, the Brown Thomas and Arnott’s Autumn/Winter previews also included statement red looks from The Row and Roisin Linnane.
Celebrities too have adopted the new hue with Rihanna wearing a cherry red JW Anderson jumpsuit for her Super Bowl Halftime Performance, Natalie Portman wearing an all-red look by Dior at Cannes Film Festival and most recently, Selena Gomez wearing an intricate red beaded Oscar De La Renta gown to the VMAs.
Although an Oscar De La Renta gown may be a bit much for your 9 am lecture in Newman, do not worry! There are many ways to integrate this primary colour into your college wardrobe. Consider introducing red through accessories like shoes and bags or make a statement with a bright sweatshirt. Red lipstick and nail polish is another easy and accessible way to take part in the trend.
So, students of UCD, turn up heat during the colder months and wear red, you’ll only be gorgeous!